We are an innovator, developer and reformer of entrepreneurship education. We renew higher education, innovate new education concepts, and develop regional business operation.

TAMK is an active and multidisciplinary developer of entrepreneurship and new business. TAMK has developed new entrepreneurship education concepts in the forefront of higher education institutions. We also participate in many top entrepreneurship and business projects.

Our purpose is to increase knowledge of entrepreneurship and business in the Tampere Region, help our customer organisations to renew their business, and generate competent entrepreneurs to the global and digitalising business environment of the 2020s.

We especially focus on customer-centred activity, continuous value creation, experiences, network-based operations models, and projects which enable development of small enterprises. We have active international cooperation with our partner institutions and networks.

Focus areas

We offer multidisciplinary expertise and RDI cooperation in the following focus areas:

Entrepreneurship and innovations

We have for 15 years used team coaching as a tool in learning entrepreneurship and distributed our expertise in numerous projects. We also have expertise in coaching of individuals. Entrepreneurship and innovation expertise can be used to renew education, support change processes in enterprises, or promote entrepreneurship. TAMK's education innovations include for example Proakatemia, Y-campus, and Kykylaakso. The Y-Campus service concept will be introduced in all higher education institutions in Tampere in 2016.

Experiences and games

Experience is multisensual, significant and unforgettable. It produces the feeling of change. How to produce such an experience beyond comparison in the customer? How to develop through stories, design, service design and games? TAMK has expertise both in the fields of media and art and games.
Immaterial value creation

Intellectual capital consists of knowledge and competence, customer and partner relations, and business culture, among others. Knowledge and competence are the basis for efficiency of modern enterprises. Intellectual capital, knowledge management skills, and continuous development are essential for enterprises. Understanding and use of the above-mentioned are of conclusive significance in promoting the competitive strength of enterprises. TAMK completes practical value creation research in cooperation with other higher education institutions. We also develop supervisory duties and learning practices in enterprises.

Business development in SMEs

Controlled growth is a challenge. We cooperate with development and project organisations as well as entrepreneurs and enterprises to develop tools for follow-up and management of economy. Project management has been our core competence for a long time. We also work on development of business models, service design, sales and marketing.

Top projects


In the VALIT (Value Indicator Tool) project, value creation measurement and management models and tools are developed in the business relationship context, taking also into account the management methods of customer's emotional experience and collaborative management methods. Read more at Project Search.


The Medaia project develops and networks media industry's open innovation platforms to create new business and value. The project implements 13 pilots based on open innovation. The pilots demonstrate new product and service concepts. Based on the pilot experiences, systematic innovation models will be built. Read more at Project Search.


Artists' earnings models, roles and subsistence (TaideART) is a joint project of six universities of applied sciences which develops and pilots artists' productisation models and product models in cooperation with working life and several fields of art.


KINO is a joint project of three higher education institutions located in Tampere. It aims at increasing and speeding up commercialisation of international innovations in higher education by developing more effective entrepreneurship and innovation processes in the higher education institutions.


Y-Campus is an entrepreneurship centre which was built into TAMK's main campus in 2012. Its operations model was developed with ESF funding. Y-Campus aims at inspiring and encouraging students of different degree programmes to entrepreneurship. The campus has become an inspiring community and TAMK's coolest place according to many. At the moment Y-Campus organises events and entrepreneurship courses, advises students interested in entrepreneurship, and trains teachers to coaches. The Y-Campus service concept will be introduced in the University of Tampere and Tampere University of Technology in 2016. Read more at y-kampus.fi

Project search

See all projects of the focus area at Project Search.


Tiina Koskiranta
Senior Lecturer
+358 50 351 8129