Marketing in the Digital World 3B00CX06-3001

Marketing in the Digital World

Code: 3B00CX06-3001

4 cr

Language of instruction: English

Course dates: 06.03.2018 - 18.04.2018

60.00 €

TAMK Main Campus, Tampere

Registration a minimum of two weeks before the beginning of the course.

Register for course

Open University of Applied Sciences

Course dates

06.03.2018 08:00 - 11:00
07.03.2018 08:00 - 11:00
13.03.2018 08:00 - 11:00
14.03.2018 08:00 - 11:00
19.03.2018 09:00 - 16:00
20.03.2018 09:00 - 16:00
21.03.2018 09:00 - 16:00
22.03.2018 09:00 - 16:00
23.03.2018 09:00 - 16:00
26.03.2018 11:00 - 14:00
28.03.2018 08:00 - 11:00
04.04.2018 08:00 - 11:00
09.04.2018 11:00 - 14:00
11.04.2018 08:00 - 11:00
18.04.2018 08:00 - 11:00


A minority of companies still rate their digital communications or customer communications at an advanced level. Instead they are still in the phase of transformation and development of their digital marketing capabilities. This course is not only about digital marketing – it is about marketing in a digital world. It will give the students skills in planning and executing digital marketing. The key question is: how can companies, both BtoC and BtoB, benefit from digitalizing their marketing operations.

The course consists of theory lectures and weekly exercises where some of the digital marketing tools are used in practice.

After completing the course the students will be able to
• describe and explain the various forms of digital marketing and
social media
• design a digital marketing roadmap for a company
• use the tools of social media in business to establish a social
media marketing campaing
• create basic web pages, a blog or an online shop


What is digital marketing?
What are the opportunities and threats of digital marketing?
What are the digital marketing media and tools?
How can a company enter the digital world in a structured and planned way?

Further information




Degree programme and study field

Degree Programme in International Business
Social Sciences, Business and Administration

Contact teaching group

The educational provision of the open UAS consists of degree programme courses. Contact teaching takes place either in degree student groups which have places reserved for open UAS students or in separate open UAS groups. Contact teaching of these studies is organised in degree student groups.

How to register?

Please register for the course you wish to take using the registration form provided at the top of this page. Submit the form two weeks before the beginning of the course at the latest. After that, you can contact the Open UAS Office ( to ask if there are any free places available.

Registration becomes binding 7 days before the beginning of the course. We will send an invitation to the email address you have given. The invitation will include detailed instructions about starting the studies.

TAMK’s degree students register through the student administration system, Pakki. They will be admitted if there are free places on the course. The studies are free of charge for degree students.

Payment terms

The payment term is 21 days net from the invoice date.

Cancellation terms

Registration becomes binding 7 days before the course begins. The study place has to be cancelled by contacting the Open UAS Office by email (avoinamk(at) If cancelled later, the whole fee is charged. Please remember to cancel your registration in time if you cannot start the studies. It is never enough simply to inform a teacher that you wish to cancel your registration.

Updated 20.01.2018

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