Back

TAMKjournal: Multicultural Student Teams for Marketing Projects with Companies

TAMKjournal: Multicultural Student Teams for Marketing Projects with Companies

"There are several types of marketing projects with companies where multicultural student teams are involved. In this article Tampere University of Applied Sciences serves as an example. TAMK is a regional and multidisciplinary higher education institution, operating in the city of Tampere, in the Tampere region, nationally and internationally, and it offers education in several fields of study. There is a close cooperation between education and research, development and innovation (RDI) services."

Read the article from TAMKjournal
 

AUTHOR Pirkko Varis

Pirkko Varis, M.Sc. in Econ. & Business Administration, is Senior Lecturer in Marketing at Tampere University of Applied Sciences. She has been involved in developing international marketing and marketing communications of SMEs for many years. She is the coordinator of several intensive programmes and courses, too.
 

Published 12.04.2016