Back

TAMKjournal: Managing Business in South Asia – Cultural Side of the Game

TAMKjournal: Managing Business in South Asia – Cultural Side of the Game

"India and Bangladesh are lands of about 1.6 billion people. Together it is huge, and one of the fastest growing regions in South Asia and in the entire Asia as well. A promising destination for global companies including Scandinavian ones. Culturally, both countries differ drastically from Scandinavian countries. Therefore, cultural readiness is crucial for Scandinavian businesspeople before embarking into business operations in India or in Bangladesh.

Cultural readiness in business operation may include, among others, knowing the critical socio-cultural issues and institutions e.g. how bureaucracy functions; dominant organization culture; management- or leadership style of the region; role of family and religion in society; importance of networking and relationship building; and effectiveness of emotional bondage."

Read the article from TAMKjournal
 

AUTHOR: Shaidul Kazi

Mr. Shaidul Kazi, PhD, has over fifteen years' teaching experience in cross-cultural management and international business related courses. His PhD dissertation topic was "Managerial Decision-Making Behaviour and Impact of Culture". He is a senior lecturer in the degree program of International Business, at TAMK.

Published 12.04.2016