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Finest Sounds brings music to new audiences in Japan

Finest Sounds brings music to new audiences in Japan

Finest Sounds is a Finnish-Estonian cross-border cooperation initiative in the music sector for 2016-2019.

The objective of the is to bring more high quality Finnish and Estonian music to Japan -  the second biggest music market in the world. The project does this by incorporating other fields of culture and business operations in the mix – from visual arts and design to technological deeds. Finest Sounds  aims at developing new cooperation models and cross-sectoral value chains between music sector and sectors already successfully exporting to Japan (e.g. Finnish and Estonian design, lifestyle brands and technology companies) in order to enhance both parties visibility and to boost sales in Japan. 

- Japan stills sells a lot of CD's and there is a large variety of consumer groups in existence. The Japanese also like the Finnish way of doing things, says Project Manager Mr Timo Kivikangas from TAMK in the local newspaper Aamulehti (article in Finnish)

Finland has a lot of potential music makers and starting bands and the project aims at bringing these people together with the producers and distributors at the other end. The project is coordinated by TAMK and Humak University of Applied Sciences in Finland together with Tallinn University's Baltic Film, Media, Arts and Communication School (https://www.tlu.ee/et/Balti-filmi-meedia-kunstide-ja-kommunikatsiooni-instituut) and Tallinn Music Week across the Baltic Sea in Estonia. Partners so far include also Sony Music, Nokia Technologies, Kyro Distillery, Ivana Helsinki, Fullsteam, Sahana Records, Visit Tampere and Bafe's Factory.

The project has been visibly involved already in the Music & Media Festival  5-7 October 2017 in Tampere and the next step is an export trip together with select partner companies to attend the Hokuo Music Fest in Tokyo, Japan in November 2017. This is all in anticipation of a larger scale project event in Spring 2018, which is still in the works. Follow TAMK News to find out all the exciting things first!

The project is co-financed by the European Union's Central Baltic Programme.

More about the project: http://finestsounds.eu/en

Photo: Pixabay

Published 19.10.2017